The Challenge
Cars2Work runs an employee car benefit scheme, helping businesses offer staff access to affordable vehicles. Their previous site was slow and failed to explain the product to the two very different audiences who needed to understand it — HR managers and employees.
What We Did
- Custom website with separate content paths for employers and employees
- Lead generation forms integrated with their CRM
- Technical SEO audit and full site speed optimisation (3.1s → 0.9s)
- 40+ target keywords mapped and implemented across the site architecture
- Google Business Profile setup and national citation building
The Results
+200%
Leads in 6 months
#1
For 12 core keywords
3.1s → 0.9s
Page load time
Client Testimonial
"Sitement took our product and turned it into a website that actually explains what we do. The difference in enquiry quality alone has been massive — people arrive already informed and ready to talk."— Director, Cars2Work