Case Study
Bullitt County Auto & RV Sales, Inc.
Built from scratch. Built to last.
They needed more than a website refresh. They needed a complete digital operation. We delivered a custom built site, a bespoke inventory management system, and a CRM that put them in full control of their business online.
The Challenge
A well known dealership, invisible online
Bullitt County Auto & RV Sales is a long standing, family run dealership in Shepherdsville, Kentucky, selling used cars, trucks, and RVs. They had a strong local reputation built on trust and word of mouth, but their digital presence was holding them back.
Their old website was slow, hard to update, and locked to a third party dealer platform (DCS Dealer Car Search) that charged them a recurring monthly fee for features they didn't fully need and couldn't customise. Every time inventory changed, it was a process. Leads slipped through the cracks. And the site wasn't built to convert.
They needed something built around them. Not an off the shelf template with a monthly invoice attached.
The Old Site
Performance before we stepped in
PageSpeed Insights told the story clearly. The old site was scoring 47 on mobile performance with a Largest Contentful Paint of 22 seconds. Buyers browsing on their phones were waiting nearly half a minute just to see the page load. That's not a bounce risk. That's a guarantee.
Desktop: 64 performance
Mobile: 47 performance
Before & After
From dated template to custom built
The old site felt cluttered and generic. The new one is fast, focused on inventory, and built to convert browsers into buyers.
Before
After
What We Built
Three systems. One seamless operation.
We didn't just redesign a website. We built an entire digital infrastructure for the dealership, custom from the ground up, with no third party lock in and no recurring platform fees.
Custom Website
A fast, mobile first site built entirely from scratch. Clean design, strong inventory showcase, and clear conversion paths designed to turn browsers into buyers.
Inventory Management System
A bespoke inventory portal so the team can add, update, and remove vehicles themselves, instantly live on the site. No waiting, no support tickets, no extra cost.
Custom CRM
Every lead captured through the website feeds directly into a custom CRM built for the dealership. No more missed enquiries, no leads lost to a generic inbox.
Saved every month
By cutting the dependency on DCS Dealer Car Search and replacing it with a custom owned system, Bullitt County Auto now saves over $3,600 per year and counting.
The Cost Saving
They're not just getting more. They're paying less.
Before working with us, the dealership was on a paid platform (DCS Dealer Car Search) for their inventory and website management. It worked, but it came with a monthly bill and restrictions on what they could customise or control.
With the custom system we built, they own the whole thing outright. No platform fees. No per listing charges. No dependency on someone else's software.
The result: $300 saved every single month. Money that now stays in the business.
The Results
From 47 to 100. Night and day.
The new site scores perfect across every PageSpeed Insights metric on desktop: 100 performance, 100 accessibility, 100 best practices, 100 SEO. The Largest Contentful Paint dropped from 3.6 seconds to 0.7 seconds and total blocking time went to zero. On mobile, previously a disaster at 47 performance with a 22 second LCP, the new site scores 90 performance with the LCP down to 3.0 seconds.
Desktop
Before · Old Website
After · New Website
Mobile
Before · Old Website
After · New Website
Sitement completely changed how we do business online. They built us a custom website, an inventory system we can actually manage ourselves, and a CRM that catches every lead. We used to pay $300 a month just to have a basic site through DCS. Now we own everything outright and the site loads faster than anything in our market. The phone hasn't stopped ringing since we launched.
Owner, Bullitt County Auto & RV Sales, Inc.
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