Case Study
Capelli Design Studio
Capelli Design Studio is a premium hair salon in Newport, Wales with more than 140 five star Google reviews and, until we built their site, no website at all. We designed and built their entire website from scratch, fully SEO and AI optimised, with Booksy booking and a lead capture system, and had it live within 48 hours.
Results
The problem
Capelli Design Studio is one of the most highly rated salons in Newport, Wales, with a strong local reputation and over 140 five star Google reviews. Despite that, they had no website at all. Anyone searching online had no easy way to find their services, see their work, or book an appointment. They were relying entirely on word of mouth and their Google Business Profile, and losing new clients who searched for terms like "hairdresser Newport" or "hair salon near me" to competitors.
What we did
We designed and built their entire website from scratch, fully SEO and AI optimised so the salon can be found in both Google and AI search. We integrated Booksy so clients can book appointments directly from the site, added a lead capture system for new enquiries, and optimised their Google Business Profile. The whole project went from brief to live in 48 hours.
The outcome
Capelli now has a fast, modern website that matches the quality of their work and their five star reputation. New clients can find the salon online, browse services, and book straight through Booksy, while the lead capture system turns website visitors into enquiries. All of it was delivered and live within 48 hours.
Sitement designed our website for our salon in Newport and did a really good job. It looks clean, easy for clients to use, and we have had people mention they found us through it.
Helen, Capelli Design Studio, Newport · 5.0★ from 140+ Google reviews
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