Case Study
Capelli Design Studio
From zero online presence
to getting jobs, in 48 hours.
Capelli Design Studio had no website at all. We built them a fully SEO-optimised, AI-optimised site with service pages, Booksy integration, and a lead capture system, all delivered within 48 hours.
Visit Live Website
The Challenge
A Busy Salon with No Website
Capelli Design Studio is a premium hair salon in Newport, Wales, with a strong local reputation and over 140 five-star Google reviews. Despite being one of the most highly rated salons in the area, they had no website at all. Potential new customers searching online had no way to find their services, see their work, or book an appointment through a professional web presence.
Without a website, Capelli was relying entirely on word of mouth and their Google Business Profile. They were missing out on new clients who search for services like "hairdresser Newport" or "hair salon near me", people who were finding competitors instead.
What We Delivered
A Complete Website in 48 Hours
We designed and built Capelli's entire website from scratch and had it live within 48 hours. The site was purpose-built to attract new customers from Google, showcase their services, and make booking as easy as possible.
- Custom-designed website reflecting Capelli's premium brand identity
- Individual service pages for cuts, colour, styling, treatments, and more, each optimised for local search
- Full SEO optimisation, meta tags, structured data, fast load times, mobile-first responsive design
- AI-optimised content throughout the site for maximum relevance and engagement
- Booksy booking integration, clients can book appointments directly from the website
- Lead capture system that sends enquiries straight to their email inbox
- Google reviews integration showcasing their 5.0 rating and 140+ reviews
- Gallery section highlighting their best work
The Results
More Visibility, More Jobs
Since launching the website, Capelli Design Studio has seen a noticeable increase in new client enquiries coming through the site. The combination of SEO-optimised service pages and the Booksy integration means potential customers can find them on Google and book instantly, without needing to call or message.
The lead capture system ensures no enquiry goes unanswered, with every submission delivered directly to the salon's email. Capelli is now visible online for the first time, competing for search traffic they were previously missing entirely.
Client Testimonial
"Sitement designed our website for our salon in Newport and did a really good job. It looks clean, easy for clients to use, and we've had people mention they found us through it. The whole process was straightforward and stress free. Would definitely recommend."Helen, Owner, Capelli Design Studio