Case Study
The Honest Car Guy
25 videos a week.
Four platforms. One voice.
A transparent, no-BS car dealership built on a simple promise: you pay what we pay, plus our Honest fee. We run their social media end to end, posting 25 videos a week across Instagram, TikTok, YouTube and Facebook, and the audience (and sales) are climbing every month.
Visit Their Facebook
The Brand
A car dealership built on one honest idea
The Honest Car Guy isn't your usual forecourt. The whole pitch is straightforward: you pay what we pay for the car, plus our Honest fee on top. No mystery mark-ups, no admin charges, no "preparation" fees that magically appear on the invoice.
It's a refreshing offer in an industry that's not exactly known for transparency. Our job was to make sure as many car buyers as possible actually heard about it.
The Brief
Build the audience. Drive the sales.
The Honest Car Guy needed a constant, high-quality stream of social content that matched his voice, showed off the stock, and reinforced the transparent pricing message every single week.
We took over content production and posting across Instagram, TikTok, YouTube and Facebook so he could focus on what he does best: sourcing cars, talking to buyers, and closing deals.
The Promise We Promote
Three things every video reinforces
Every clip we publish has one job: remind people what makes The Honest Car Guy different. The messaging is consistent across every platform.
You pay what we pay
The cost price of the car is the cost price. No silent mark-up, no inflated "screen price" disguising the real margin.
Plus our Honest fee
One clear, fixed fee on top, the same for every customer, the same on every deal. That's how he makes his money, and he tells you up front.
Zero random fees
No admin fees, no prep fees, no doc fees, no "valet" surcharge. The price you see is the price you drive away with.
What We Run
Four platforms. One content engine.
We don't just cross-post the same video four ways. Each platform gets content cut, captioned and uploaded to suit how people actually scroll on it.
Reels, walk-arounds and dealership behind-the-scenes built for the algorithm.
TikTok
Punchy, sub-60-second pieces with strong hooks for the buyers scrolling for their next car.
YouTube
Long-form walk-arounds and Shorts to feed both browsers and serious researchers.
Stock posts, Reels and community updates aimed at local buyers ready to take a serious look.
The Channel In The Wild
Building a loyal audience, one video at a time
The Facebook page is a good snapshot of where things are heading. Followers are climbing every week, the comments are full of buyers asking real questions, and the "You Pay What We Pay" message is now the first thing people associate with the brand.
Multiply that by Instagram, TikTok and YouTube, all running on the same 25-videos-a-week engine, and the dealership now has a steady pipeline of warm leads landing in the inbox before they've ever seen a car in person.
Client Testimonial
"Sitement runs the whole social side of the business. 25 videos a week, four platforms, all of it on-brand. The phone is ringing more, deposits are landing on cars I haven't even put on the forecourt yet, and customers come in already trusting the way I price things. It's been a game-changer."Owner, The Honest Car Guy