Case Study
GG Reptiles
50M+ views. 12K followers.
Real sales from social media.
GG Reptiles is a specialist crested gecko breeder selling through MorphMarket, Animora, and direct enquiries. We took over their social media management and turned scattered posts into a content machine that drives real traffic, builds community trust, and converts followers into paying customers.
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The Challenge
A Growing Breeder with No Content Strategy
GG Reptiles had a passionate following in the crested gecko community but no consistent content strategy. Posts were irregular, there was no video content plan, and most sales came through word of mouth or marketplace listings on MorphMarket. The Instagram account had stalled, TikTok was untouched, and YouTube had barely any uploads. The brand had huge potential but needed a structured approach to turn social media followers into actual buyers.
What We Did
Full Social Media Management
- Built a content calendar covering Instagram Reels, TikTok, YouTube Shorts, and long-form YouTube videos
- Created educational content around crested gecko care, morph genetics, feeding guides, and enclosure setups to position GG Reptiles as an authority
- Produced high-engagement short-form video content optimised for each platform's algorithm, reaching over 50 million views
- Grew Instagram from a stalled account to 12,000+ followers through consistent posting, strategic hashtag use, and community engagement
- Managed cross-posting across six platforms: Instagram, TikTok, YouTube, Facebook, X, and Threads
- Drove traffic from social media to ggreptiles.com and marketplace listings on MorphMarket and Animora
- Created "new arrivals" and "available now" content to directly drive enquiries and sales
- Built community trust through behind-the-scenes breeding content, hatching videos, and owner Q&A sessions
Featured Posts
Content That Goes Viral
Here are just three examples of the content we produce for GG Reptiles. Each post is designed to educate, entertain, and drive engagement within the reptile community.
Platforms We Manage
Active Across Every Major Platform
The Results
From Stalled to Viral
Within months of taking over social media management, GG Reptiles went from inconsistent posting to a well-oiled content machine. Video content alone has accumulated over 50 million views. The Instagram following grew to 12,000+ and continues to climb. Most importantly, the social media presence now directly drives sales. Followers see new geckos, care content builds trust, and when animals become available, the audience is already primed to buy. Website traffic from social channels has increased significantly, and enquiries through Instagram DMs and the ggreptiles.com link hub convert at a much higher rate than cold marketplace traffic.
Client Testimonial
"The content Sitement creates is exactly what our audience wants to see. Views went through the roof, our follower count keeps growing, and we are getting way more enquiries from people who already trust us because they have been watching our content. It has made a massive difference to sales."Owner, GG Reptiles