Case Study
Evering Cleaning Services
From word of mouth
to fully booked.
A family-owned cleaning company servicing Dacula, Buford, Lawrenceville, Suwanee, Johns Creek and 19 cities across Gwinnett County, GA. We rebuilt the brand online: a trust-led website, a top 3 Google Maps presence and a steady stream of bookings landing every single day.
Visit Live Website
The Challenge
Great service, invisible online
Evering had a basic one-page site, no rankings to speak of, and a phone that only rang when someone they'd already cleaned for passed their number on. Word of mouth is a brilliant signal, but it's not a growth plan.
Every day they were watching less established competitors get found first on Google for the exact services Evering does better. The brand needed an online home that matched the quality of the work.
What We Did
A new site, a new map presence, a new content engine
We rebuilt the website from scratch with trust signals, real reviews and an instant quote form. Then we layered local SEO across 19 cities in Gwinnett County, optimised the Google Business Profile, and took over Instagram and Facebook with before/after content that gets people messaging direct.
The result: a single, modern brand that books itself.
Services Delivered
Everything needed to turn a service business into a brand
Website Redesign
Trust signals, embedded reviews, instant quote form and one-tap call buttons.
Local SEO
Residential and commercial cleaning intent targeted across 19 cities in Gwinnett County.
Google Business Profile
Profile rebuild plus a review velocity strategy to push them into the top 3 of the map pack.
Social Content
Before/after transformation videos on Instagram and Facebook that drive direct messages.
How It Played Out
From hidden to fully booked, in three moves
Step 1
Built the foundation
New trust-led website, family-owned and insured messaging front and centre, instant quote form replacing the phone-only flow.
Step 2
Owned the local map
Optimised the Google Business Profile, ran a review velocity push and published city-level service pages for every key suburb.
Step 3
Filled the calendar
Top 3 in the map pack, +82% enquiries from the website and 10,000+ homes cleaned, with daily bookings landing without a single cold call.
Client Testimonial
"Before Sitement we relied entirely on word of mouth. Now we get enquiries every single day from Google. The website looks professional, the reviews are stacking up, and the social media content actually gets people messaging us directly to book."Owner, Evering Cleaning Services