The Challenge
Andes Soul is a vibrant Latin American restaurant with incredible food but a very quiet midweek period. Their social media was inactive and their website outdated. They needed a content strategy that drove covers on Tuesday through Thursday.
What We Did
- New website with online booking system and event calendar
- Menu design with weekly specials and food photography showcase
- Daily Instagram Stories and weekly Reels of signature dishes
- Targeted social ads for quiet nights with limited-time offers
- User-generated content campaign to grow organic reach
The Results
+190%
Instagram reach
+45%
Covers on quiet nights
2.8×
Repeat visit rate
Client Testimonial
"Our quiet midweek nights are now almost as busy as the weekends. The content they create is beautiful and it feels true to who we are. People tag us in their posts, share our Reels — it's become a real community."— Owner, Andes Soul